The Blue Planet Tour
BRANDING - DIGITAL DESIGN
The Blue Planet Tour is a series of fictitious live orchestral performances of the soundtrack from Blue Planet II, the award-winning nature documentary by BBC. A brand identity and collector’s set were designed to capture the style and feeling of the Hans Zimmer’s luminous music, promote the concert tour, and the original TV series.
Inspiration for the branding came from the series’ main theme song, which you can listen to below.
Blue circles of different opacities were layered on top of one another to create a flowing feeling that captures the dramatic rises and falls in Zimmer’s music, as well as the undulating motion of ocean waves.
The main typeface chosen for the brand identity is Gill Sans. The sans-serif look effectively conveys otherworldly feel of the music and the documentary, while its humanist traits feel personal and establish a closer connection with the viewer. It also pays homage to the British typeface’s historic use by the BBC, before it introduced its own typeface, BBC Reith in 2017.
For users that listen to music on their phones, I designed synaesthetic motion graphics inspired by the dramatic surges and calmer lulls in the music to complement the music and highlight the complex design of the score. Varied lines and shapes will represent different instruments and changes in rhythm, dynamics and texture to heighten the listening experience.
Research & Ideation
The feedback I received for the logo designs was that the logos with the curved strokes through the A, B and P (immediately above) were the most effective, and that the curves in the letters could be more accented. Another piece of feedback was to not apply the curved stroke to so many letters because the beauty of it gets lost amongst the other letters.
The curvature of the crossbar in the letter A of the logo was modelled off the curvature of a real wave.