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Blue Planet Tour

Brand identity designed for The Blue Planet Tour, a series of fictitious live orchestral performances of the score musical genius Hans Zimmer composed for iconic BBC nature documentary Blue Planet II.

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THE BLUE PLANET TOUR

 

Brand Identity - Packaging Design

Brief: create a brand identity that brings out the emotion and feeling of a musician’s style and promotes their music tour.

Solution: musical genius Hans Zimmer composed the luminous film score for award-winning nature documentary Blue Planet II. Brand identity was designed to promote The Blue Planet Tour, a series of fictitious live orchestral performances of the soundtrack in the UK, as well as the original BBC TV series.

 
 
 
 

LOGO DESIGN

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In the logo I designed for the tour, the crossbar of the A in “planet” was transformed into an organic stroke representing the curvature of an ocean wave.

 
 
 
 

Posters

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Blue circles of different opacities were layered on top of one another to create a flowing feeling that captures the dramatic rises and falls in Zimmer’s music, as well as the undulating motion of ocean waves.

 
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Gill+Sans2
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The main typeface chosen for the brand identity is Gill Sans. The sans-serif look effectively conveys otherworldly feel of the music and the documentary, while its humanist traits feel personal and establish a closer connection with the viewer. It also pays homage to the British typeface’s historic use by the BBC, before it introduced its own typeface, BBC Reith in 2017.

 
 
 
 

COLLECTOR’S SET

 
 

Vinyl Record

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Collector’s Book

 

DIGITAL DESIGN

Social Media Assets

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Cinemagraph Instagram Promotion Post

Cinemagraph Instagram Promotion Post

 
 

Web & Mobile UX Design

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For users that listen to music on their phones, I designed synaesthetic motion graphics inspired by the dramatic surges and calmer lulls in the music to complement the music and highlight the complex design of the score. Varied lines and shapes will represent different instruments and changes in rhythm, dynamics and texture to heighten the listening experience.

 
Wireframe for lull state (when music is calm & soft)

Wireframe for lull state (when music is calm & soft)

Wireframe for surge state (when music is epic & powerful)

Wireframe for surge state (when music is epic & powerful)

 
 

RESEARCH & IDEATION

 
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The treatment of the letter A in the logo was modelled off the curvature of a real wave.

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Wireframe sketches - dramatic surges and calmer lulls in the music will be visualised as engaging motion graphics to heighten the experience of the music.