THE BLUE PLANET TOUR
Brand Identity - Packaging Design
Brief: create a brand identity that brings out the emotion and feeling of a musician’s style and promotes their music tour.
Solution: musical genius Hans Zimmer composed the luminous film score for award-winning nature documentary Blue Planet II. Brand identity was designed to promote The Blue Planet Tour, a series of fictitious live orchestral performances of the soundtrack in the UK, as well as the original BBC TV series.
In the logo I designed for the tour, the crossbar of the A in “planet” was transformed into an organic stroke representing the curvature of an ocean wave.
Blue circles of different opacities were layered on top of one another to create a flowing feeling that captures the dramatic rises and falls in Zimmer’s music, as well as the undulating motion of ocean waves.
The main typeface chosen for the brand identity is Gill Sans. The sans-serif look effectively conveys otherworldly feel of the music and the documentary, while its humanist traits feel personal and establish a closer connection with the viewer. It also pays homage to the British typeface’s historic use by the BBC, before it introduced its own typeface, BBC Reith in 2017.
Social Media Assets
Web & Mobile UX Design
For users that listen to music on their phones, I designed synaesthetic motion graphics inspired by the dramatic surges and calmer lulls in the music to complement the music and highlight the complex design of the score. Varied lines and shapes will represent different instruments and changes in rhythm, dynamics and texture to heighten the listening experience.
RESEARCH & IDEATION
The treatment of the letter A in the logo was modelled off the curvature of a real wave.
Wireframe sketches - dramatic surges and calmer lulls in the music will be visualised as engaging motion graphics to heighten the experience of the music.