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Bosken

Bosken is an upscale grocer leading the farm-to-table movement in the heart of New York. Think the refined, sophisticated cousin of Dean and Deluca. The print and digital identity system was designed to reflect Bosken’s core attributes - quality, transparency, and sustainability.

 

BOSKEN

 

- Branding, UI/UX design -

Brief: design the brand identity for a sustainable farm-to-table grocery store. 

Solution: Bosken is an upscale grocer leading the farm-to-table movement in the heart of New York. Its brand attributes - quality, transparency, and sustainability - were underpinned by research. The print and digital identity system was designed to reflect Bosken’s core attributes. 

Scroll to the bottom to see the research and ideation.

 
 

LOGO

Arsenal, a semi-grotesque typeface was chosen for the wordmark for its refined qualities. The wide kerning and invisible line passing through the O symbolises transparency, one of the brand’s core attributes. It also illustrates the direct nature of Bosken’s business model, with food travelling straight from farm to consumers.

Arsenal, a semi-grotesque typeface was chosen for the wordmark for its refined qualities. The wide kerning and invisible line passing through the O symbolises transparency, one of the brand’s core attributes. It also illustrates the direct nature of Bosken’s business model, with food travelling straight from farm to consumers.

 

Brand BROCHURE

* BoskenCover1.jpg
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STATIONERY

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Mobile App & website

 

A mobile app was designed for Bosken to improve the customer shopping experience and enhance transparency - one of the brand attributes. The app enables users to scan products to tick them off digital shopping lists  and to know more information about the fresh produce they purchase - which farms they were harvested from, when, where, by whom and best before dates. 

See here for the interactive prototype.

 
 
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A complementary landing page was also designed for Bosken.

See here for the prototype.

 
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RESEARCH & ideation

 
 

Define the problem: initial brainstorm

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USER RESEARCH

 
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IDEATION

 
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Selecting the colour palette

Selecting the colour palette

Logo sketches

Logo sketches

 
 
 

*Photography from Maureen M. Evans for Pujol, Norm Architects and Jackalope Hotel

See here for my own photography