Brand Identity - UI/UX Design
Bosken is an upscale grocery store leading the farm-to-table movement in the heart of New York. Its brand attributes are quality, transparency, and sustainability. A refined print and digital identity system were designed to reflect these attributes.
Scroll to the bottom to see the research and ideation.
A mobile app was designed for Bosken to improve the customer shopping experience and enhance transparency - one of the brand attributes. The app enables users to scan products to tick them off digital shopping lists and to know more information about the fresh produce they purchase - which farms they were harvested from, when, where, by whom and best before dates.