Brand Identity - UI/UX Design
Brief: design a brand identity for a sustainable farm-to-table grocery store.
Solution: Bosken is an upscale grocer leading the farm-to-table movement in the heart of New York. Its brand attributes - quality, transparency, and sustainability - were underpinned by consumer research. The print and digital identity system was designed to reflect Bosken’s core attributes.
Scroll to the bottom to see the research and ideation.
Arsenal, a semi-grotesque typeface was chosen for the wordmark for its refined qualities. The wide kerning and invisible line passing through the O symbolises transparency, one of the brand’s core attributes. It also illustrates the direct nature of Bosken’s business model, with food travelling straight from farm to consumers.
Mobile App & website
A mobile app was designed for Bosken to improve the customer shopping experience and enhance transparency - one of the brand attributes. The app enables users to scan products to tick them off digital shopping lists and to know more information about the fresh produce they purchase - which farms they were harvested from, when, where, by whom and best before dates. See here for the interactive prototype.