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Bosken

Bosken is an upscale grocer leading the farm-to-table movement in the heart of New York. Think the refined, sophisticated cousin of Dean and Deluca. The print and digital identity system was designed to reflect Bosken’s core attributes - quality, transparency, and sustainability.

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BOSKEN

Brand Identity - UI/UX Design

 

Brief: design a brand identity for a sustainable farm-to-table grocery store. 

Solution: Bosken is an upscale grocer leading the farm-to-table movement in the heart of New York. Its brand attributes - quality, transparency, and sustainability - were underpinned by consumer research. The print and digital identity system was designed to reflect Bosken’s core attributes. 

Scroll to the bottom to see the research and ideation.

 
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LOGO

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Arsenal, a semi-grotesque typeface was chosen for the wordmark for its refined qualities. The wide kerning and invisible line passing through the O symbolises transparency, one of the brand’s core attributes. It also illustrates the direct nature of Bosken’s business model, with food travelling straight from farm to consumers.

 
 

Brand BROCHURE

 
 

STATIONERY

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Mobile App & website

 

A mobile app was designed for Bosken to improve the customer shopping experience and enhance transparency - one of the brand attributes. The app enables users to scan products to tick them off digital shopping lists  and to know more information about the fresh produce they purchase - which farms they were harvested from, when, where, by whom and best before dates. See here for the interactive prototype.

 
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A complementary landing page was also designed for Bosken. See here for the prototype.

 
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RESEARCH & ideation

 
 

Define the Problem: Initial Brainstorm

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User Research

 
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Ideation

 
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Selecting the colour palette

Selecting the colour palette

Logo sketches

Logo sketches

 
 
 

*Photography from Maureen M. Evans for Pujol, Norm Architects and Jackalope Hotel

See here for my own photography