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Byredo Hotel

Byredo Hotel

 

Branding - Motion Graphics - UI/UX Design - LUXURY

Byredo Hotel is a new hospitality concept bringing together scent, storytelling, travel and design to create a multisensory experience for discerning travellers and aesthetes. The idea for this brand extension was inspired by a quote from the founder of Byredo, Ben Gorham.

“Perfume can take you places.”

Each room in this boutique hotel is designed around a specific Byredo fragrance, with the interiors and amenities to reflect the story behind the scent, transporting guests to the time and place that inspired the fragrance whether it be a wooden cabin in a Scandinavian forest or 1920s avant-garde Paris.

 
Brand Mood Board

Brand Mood Board

The logo mark below was inspired by a paper sculpture I made of the letters B and H (Byredo Hotel), and also the interiors and architecture of the hotel, which I envisioned to take after Richard Serra’s steel sculptures.

The logo mark below was inspired by a paper sculpture I made of the letters B and H (Byredo Hotel), and also the interiors and architecture of the hotel, which I envisioned to take after Richard Serra’s steel sculptures.

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The Byredo Hotel logo mark is an organic wave that captures the form and transcendental nature of scent. The line passing through the wave symbolises the power of scent to transport people to different times and places.

The Byredo Hotel logo mark is an organic wave that captures the form and transcendental nature of scent. The line passing through the wave symbolises the power of scent to transport people to different times and places.

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The abstract smoke ad above (left) is scented and was made with the smoke from a burning Byredo candle. The scent establishes an emotional connection with the reader and captures the hotel’s concept.

The abstract smoke ad above (left) is scented and was made with the smoke from a burning Byredo candle. The scent establishes an emotional connection with the reader and captures the hotel’s concept.

 

Online Scent Quiz

Guests can take a quiz that matches their personality, mood, and fragrance preferences to receive a room recommendation.

Click here for the prototype.

 
 

Motion Ads

Created using After Effects.