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Culturally-inspired Packaging

 

Culture-inspired Packaging

 

- Packaging design -

Brief: design a pattern inspired by culture and create a real-world application for it.

Solution: a modern pattern, inspired by South Korean culture, was designed and applied to packaging for Yuja Tea, a popular South Korean citrus beverage. A research visit to The MET museum led to a unique pattern stemming from visual motifs found on traditional South Korean celadon ceramics.

 
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RESEARCH & IDEATION

 
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A colour tetrad was chosen, which each hue representing a season. The muted tones have an elegant Korean sensibility to them.

A colour tetrad was chosen, which each hue representing a season. The muted tones have an elegant Korean sensibility to them.

 
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