Poetry x Diptyque
Print Design - Packaging Design
Summer Nights, Riverside is a poem by Sara Teasdale that illustrates an innocent summer romance in New York. Inspired by a line from the piece In the fragrant summer darkness, I transformed this classic poem into a fragrance sampler for French perfumer diptyque, crafting a unique experience that engages the visual, olfactory and tactile senses.
I researched a floral fragrance that one could imagine finding in the poem’s setting and chose OFRESIA by diptyque. White freesias are a summery flower and convey the innocence of a young romance, whilst the darker, spicy black pepper evoke the feeling of evening.
The typography and poem are intentionally small, so the poem needs to be held close to be read, creating a physical intimacy between the reader and the poem.
The poem was printed on tracing paper, which has a delicate look and feel that creates intimacy. The paper is sprayed with the OFREESIA scent so the reader can experience the poem on multiple levels.
The black satin ribbon is a reference to the “black satin” that the personified Hudson River wears in the poem. Alongside the tracing paper, the satin builds on the tactile experience of reading the poem.
The oval patterning is my take on diptyque’s main design motif: the medallion. The oval originated from a fabric designed by one of the brand’s founders, Desmond Knox-Leet, in 1963.