Poetry x Diptyque
LUXURY - PRINT - packaging Design
The initial brief was to design a printed zine from a poem for a contemporary audience. I created a printed piece and also went above and beyond the brief, designing the poem to be part of a multisensory perfume sampler for a luxury brand.
Summer Night, Riverside is a poem by Sara Teasdale that illustrates an innocent summer romance in New York. Inspired by a line from the piece In the fragrant darkness, I transformed this classic poem into a fragrance sampler for luxury French perfumer diptyque, crafting a storytelling experience that engages the visual, olfactory and tactile senses.
After analysing the poem and reading about its context, I researched a floral fragrance that one could imagine finding in the poem’s setting and chose OFRESIA by diptyque. White freesias are a summery flower and convey the innocence of a young romance, whilst the darker, spicy black pepper evoke the feeling of evening.
The typography and poem are intentionally small so the poem needs to be held close to be read, creating a physical intimacy between the reader and the poem that is also a reference to the romance in the piece.
The poem was printed on tracing paper, which has a delicate look and feel that creates intimacy. The paper is sprayed with the OFREESIA scent so the reader can experience the poem on multiple levels.
The black satin ribbon is a reference to the “black satin” that the personified Hudson River wears in the poem. Alongside the tracing paper, the satin builds on the tactile experience of reading the poem.
The oval patterning is my take on diptyque’s main design motif: the medallion. The oval originated from a fabric designed by one of the brand’s founders, Desmond Knox-Leet, in 1963.