POETRY x DIPTYQUE
- Print design, packaging, branding -
Brief: adapt a classic poem for a contemporary audience as a zine.
Solution: Summer Nights, Riverside is a poem by Sara Teasdale that captures innocent summer love in New York. Inspired by a line from the piece In the fragrant summer darkness, I transformed the poem into a fragrance sampler for French perfumer diptyque, crafting a unique full sensory experience that engages the visual, olfactory and tactile senses.
I researched a floral fragrance that one could imagine finding in the poem’s setting and decided on OFRESIA by diptyque.
The notes of white freesia convey the innocence of a young romance, whilst the darker, spicy black pepper creates the feeling of evening.
The poem was printed on tracing paper, which has a delicate, organic look and feel that brings out the lyrical writing.
The oval patterning is my take on diptyque’s main design motif: the medallion. The oval originated from a fabric designed by one of the brand’s founders, Desmond Knox-Leet, in 1963. The black satin ribbon is a reference to the “black satin” that the personified Hudson River wears in the poem.